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Due to the current economic conditions, many in the UK are seeking out holidays which are reduced in price to better fit their financial means while still offering the comforts they expect in a holiday experience. This has given rise to a sector within the travel and hospitality industries that caters directly to consumers looking for a holiday that has a lower cost. Chalets, cottages and villas have opened up to specialize in offering the comforts of home to those who wish to get away from home. There are also RV and mobile home alternatives that are fast becoming hot alternatives for those who do not want to go on a cruise or other holiday where they receive tours or stay in a traditional hotel. This expansion of options is luring those who might otherwise have stayed home on holiday out into a more memorable experience, according to those in the industry.

These new budget friendly escapes have led an increasing number of holidaymakers to consider self catering holidays where they have greater control over the meal plan. Many of those surveyed have reported this approach has saved them money and allowed them to be away from home for longer periods of time than they otherwise would have been able to afford. As the industry adjusts to changing expectations from customers, hotel and resort chains are expected to respond with their own more cost effective solutions that provide an equally low cost alternative for holidaymakers on a budget. Until that time, simple escapes such as camping trips, cottages and RV holidays are making a big comeback in the UK.